Kim Kardashian slammed for 'appalling' SKIMS promotion as LA fires rage
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Kim Kardashian has been slammed for promoting an upcoming sale for her SKIMS label as the devastating Los Angeles fire continues to rage. The 44-year-old shared a now-expired post to her Instagram Story on Wednesday, featuring information about the winter sale.
![['LA is literally burning down, and Kimberly Noel is literally posting, telling us to buy Skims,' Lunch raged in a video posted on Wednesday]](https://i.dailymail.co.uk/1s/2025/01/09/19/93927415-14267885-_LA_is_literally_burning_down_and_Kimberly_Noel_is_literally_pos-a-66_1736452746699.jpg)
Los Angeles based writer and comedian Meredith Lynch blasted Kardashian in an Instagram reel, criticizing her for posting the video amid the raging fires, rather than issuing details about resources to help people. 'LA is literally burning down, and Kimberly Noel is literally posting, telling us to buy SKIMS,' Lynch raged in the clip.
She shared a screenshot of the post, which showed a countdown clock set to expire in 19 hours and 42 minutes time, indicating when the sale would start. 'Not one thoughts or prayers on her Instagram, but she is posting you a countdown to her winter sale,' she scathingly pointed out.
'Kim Kardashian, who has these huge reaches, who has such a base in Los Angeles, it is wild to me that they're not like, "hey let me use my platform to put out as much resources as possible,"' she pointed out. The LA-based writer continued: 'No, instead, she's like "buy SKIMS."'.
Kim Kardashian shared a now-expired story to her Instagram story on Wednesday, where she advertised an upcoming winter sale for her fashion brand. The move was slammed by Los Angeles based writer and comedian Meredith Lynch. Lynch pointed out that the post was made recently, when the fires were already burning out of control and hundreds of people had lost their homes.
