Kmart Australia shoppers can't get enough of $25 'dupe' of $575 high-end buy: 'They are selling out everywhere'
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A $25 item from Kmart Australia has been flying off the shelves after shoppers discovered it looked similar to a $575 high-end version. The budget retailer is now selling a pair of Buckle Slingback Ballet Flats, available in three colours - red, black and white - that closely resemble Ganni's range of Feminine Buckle Ballerinas.
Both brands' pointed-toe flats have similar features, including metal eyelet detailing, buckle-strap fastenings and low stacked heels. Upon a closer look, Kmart's shoes have a single row of metal eyelet detailing on each strap, while the Danish fashion brand's off-white version has two rows.
Fashion-conscious shoppers suggested the cheaper shoes offer an affordable alternative to the designer label, especially for those who can't afford to spend hundreds of dollars. 'We can’t get enough of this $25 Ganni lookalike from Kmart,' Aussie fashion blogger behind Kmart Insider said on Instagram.
Bargain hunters have confirmed the cheaper flats are 'so comfy' while others shared that they were 'running' to Kmart to grab a pair. 'The Kmart versions are amazing in these shoes. So good in fact they are selling out everywhere,' one said. A $25 item (left) from Kmart Australia has been flying off the shelves after shoppers discovered it looked similar to a $575 designer buy (right).