Liverpool signed four new global partners in 2023-24 – UPS, Google Pixel, Peloton and Orion Innovation – and made record revenues across seven global retail locations including a new store in Dublin.
Liverpool’s chief finance officer, Jenny Beacham, said: “Operating a financially sustainable club continues to be our priority and, with the continued increase in costs, it’s essential to grow income streams year on year to maintain financial stability.
“The success of our commercial operations, together with the opening of the new Anfield Road Stand, has increased our revenues during this reporting period which demonstrates our desire to continue to compete at the highest levels of football in the men’s and women’s game.
Liverpool made a loss of £57m last season after missing out on the Champions League while wages and overhead costs increased, the club’s latest accounts have revealed.
But with media revenue falling by £38m to £204m, mainly as a result of competing in the Europa League rather than the Champions League, and administration costs rising by £38m to £600m the club recorded a pre-tax loss of £57m.
