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Major online fashion brand that collabs with celebs like Jac Jossa and Gemma Atkinson on the brink of administration

Major online fashion brand that collabs with celebs like Jac Jossa and Gemma Atkinson on the brink of administration
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Major online fashion brand that collabs with celebs like Jac Jossa and Gemma Atkinson on the brink of administration
Business
Source: The Sun
Author: James Flanders
Published: Feb, 13 2025 14:11

Summary at a Glance

It's understood that FTS Recovery is being lined up to act as administrator to the company, which was founded by Adam Frisby in 2013, according to Sky News.

Founded in 2013 by Adam Frisby, the company differentiated itself through a pioneering influencer collaboration model.

A MAJOR online fashion brand known for its celebrity collaborations is reportedly on the brink of collapse.

A source added that a pre-pack insolvency potentially involving Baaj Capital was one possible outcome from the process.

Struggling retailer In The Style is on the brink of insolvency and set to call in administrators.

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