Travelling and day trips (54 per cent) were voted the best way of creating meaningful memories, followed by a visit to the beach (52 per cent) or going swimming or to a water park (35 per cent).
As a result of a lack of inspiration, 65 per cent of parents rely on screen time to keep kids entertained – so 54 per cent often seek out ideas online for inspiration.
With 15 per cent often deciding on activities at the last minute, and just under a tenth (eight per cent) not planning at all – and simply ‘going with the flow’.
It comes after research of 1,000 parents with children aged 5-11, commissioned by temporary car insurance provider Tempcover, found 98 per cent struggle with finding fun and engaging activities for their children, during school breaks.
More than half (54 per cent) say more affordable options would make parents feel more confident in their holiday planning.
