Morrisons’ director of online and ability lead, Charlotte Exell, commented: ‘We’re delighted to be partnering with Purpl to help make Morrisons more accessible to customers living with a disability.
Morrisons estimates that the 10% discount means disabled households could save approximately £11.70 per week, £46.40 per month, and £556.80 each year.
The supermarket giant has revealed plans to offer disabled customers 10% off on online grocery orders of £25 or more, starting with a month-long trial.
‘We know from listening to our disabled customers that they often face a number of additional living expenses and so this trial will help lower the cost of their grocery bills.’.
Morrisons recently received praise from King Charles himself, when the monarch met with supermarket staff during a visit to St Peter’s Church in Notting Hill in December.
