Add into the mix their recent collaboration with fashion designer Roksanda, celebrating 40 years of London Fashion Week, which is full of the designer's signature colour blocking dresses, oversized Borg fleeces and bold stripe co-ords, it is easy to see why the brand is on fire!.
And since recent estimates show parents are forking out a whopping £11,498 per year raising a child, a trip to your local Asda may be well worth the savings.
"Found them at the end of the aisle, got two Child's Farm moisturisers, the Cocoa Curling Custard, and the Child’s Farm shower gel," said a third commenter.
Take a whizz round the aisles in Asda it is hard not to notice how good the George at Asda clothing range is at the minute.
She purchased five of the Aveeno Baby Daily Care Hair and Body Wash products from Asda.