The watchdog said: “Because the pose, camera angle and styling in the ad investigated strongly emphasised the slimness of the model’s legs, we considered that the ad gave the impression that the model was unhealthily thin.
Next ad banned for featuring ‘unhealthily thin’ model An advert for high street giant Next has been banned for featuring a model who appeared to be “unhealthily thin”.
The Advertising Standards Authority (ASA) said the “irresponsible” ad used the camera angle and styling as well as the model’s pose to emphasise the slimness of her legs.
The ad, a product listing for denim leggings on the Next website in September, showed the model sitting on a wooden block with her legs extended towards the camera.
Other photos of the model within the same product listing showed her in different positions and from different angles, and she did not appear to be unhealthily thin in these additional images, the ASA said.
