Ocado cheers record Christmas sales as customer numbers climb
Share:
Ocado saw record sales over the crucial Christmas trading period as the online grocer's customer numbers soared beyond 1million. Revenues rocketed 17.5 per cent year-on-year to £715.8million over the fourth quarter of 2024 as order volumes on Ocado.com jumped 17 per cent.
Ocado highlighted joint venture partner Marks and Spencer' party food selection, including hot honey halloumi and pigs in blankets, as a major driver of sales. Active customer numbers shot up 12.1 per cent to 1.1million, as average orders per week rose 16.9 per cent.
Average basket value was stable, rising 0.2 per cent to £120.85, while basket size by number of items rose 0.1 per cent 43.9. Hannah Gibson, chief executive of Ocado Retail, said: 'We've achieved this growth by being laser focused on customer service and delivering unbeatable choice, unrivalled service and reassuringly good value to the households and families that we serve.
'We've made a series of significant improvements - including making sure customers can buy all their favourite M&S products, ensuring our service is near perfect, shifting our value perceptions as customers realise how much we've moved on price and helping new customers discover Ocado.'.
Ocado sales climb as customer numbers soar to 1.1m. Ocado added that it expects to maintain 'market-leading sales growth and volume momentum' in 2025, while making 'further progress on driving operational efficiency and scale leverage, continuing on our journey towards a high mid-single digit adjusted EBITDA margin in the mid-term'.
