“Pre-schoolers welcoming a new sibling will strongly relate to these new stories and can learn how to handle the new moment,” says Esra Cafer, senior vice President of franchise strategy and management at Hasbro, the company that owns the Peppa Pig franchise.
Peppa Pig celebrated its 20th birthday in 2024, and Cafer says it was the perfect moment for the show’s creators Neville Astley and Mark Baker to bring “a whole new dynamic” to the family.
Exclusive: Peppa Pig’s creators tell ‘The Independent’ that the story is ‘an important topic to explore’.
“Even only children will delight in watching the ups and downs of having a new baby in the Peppa house.
“Like any four-year-old, Peppa will feel all the emotions – joy, jealousy, excitement, and confusion – as she becomes a bigger big sister,” Cafer says.
