Retailers get festive boost as more people head to shops
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There was an increase in the number of people who headed to the shops in December amid fears retailers face uncertain times after the festive season, analysts say. The 7.1% increase in footfall in December from November is the greatest month-on-month rise since an 8.7% jump was recorded in the same period in 2019, according to retail analysts MRI Software.
People were spending at a range of destinations which meant there was a 13.2% boost in shopping centre footfall, a 5.7% rise in retail parks and a 4.8% increase on the high streets compared to the previous month. MRI Software’s marketing and insights director Jenni Matthews warned that “the surge in festive footfall may well be the last big splurge for many consumers ahead of what could be a spending freeze heading into early 2025”.
Shoppers may have been lured to retail parks, which offer an array of stores and leisure activities, and to high streets that offer festive events and attractions as these destinations have “diversified since the pandemic to accommodate evolving consumer needs”, according to Ms Matthews.
She said: “Retail parks and shopping centres have invested in more leisure and hospitality amenities to provide consumers with that experiential element, and one which caters for the entire family. “High streets have continued to invest in festive markets and events to attract visitors during a period when the weather can be temperamental and travel disruptions are frequent which can sometimes deter people from towns and cities.”.
