Social media users are CONVINCED Maltesers taste better from a box - and now scientists say they might be right With their malted honeycomb centre and milk chocolate shell, Maltesers have long been one of Britain's most beloved treats.
Maltesers were created in the UK in 1936 by American businessman Forrest Mars Sr. director of candy giant Mars Inc - and they were originally sold in cardboard boxes before the plastic pouches arrived.
Professor Spence also pointed out that you see more Maltesers in a box than in a bag, while the black interior of the Maltesers box may also be a deliberate ploy.
Social media users have noted that Maltesers taste better from a cardboard box than a plastic packet - now scientists reveal why.
TV personality Dani Dyer, daughter of actor Danny, posted on Twitter in 2019: 'Why do Maltesers taste better in a box'.
