Staggering price Fox is getting for 30-second Super Bowl LIX ads as big brands line up for Chiefs-Eagles game
Staggering price Fox is getting for 30-second Super Bowl LIX ads as big brands line up for Chiefs-Eagles game
Share:
With a dozen days until the Kansas City Chiefs and Philadelphia Eagles square off at Super Bowl LIX, it's Fox that's shaping up to be the big winner on February 9 in New Orleans. The network has sold at least 10 30-second spots on Super Bowl Sunday for more than $8 million apiece, two people familiar with the matter have told Variety. DailyMail.com has reached out to Fox and Fox Sports spokespeople for confirmation.
![[This image provided by Budweiser shows the company's upcoming Super Bowl LIX spot]](https://i.dailymail.co.uk/1s/2025/01/29/13/94636519-14338077-This_image_provided_by_Budweiser_shows_the_Budweiser_2025_Super_-a-11_1738159008660.jpg)
The specific price tag for 30 seconds can vary depending on placement and other factors. But in an earnings call in November, CEO and Rupert Murdoch heir Lachlan Murdoch said ad space had sold out at 'record pricing.' Last year, a 30-second spot went for around a reported $7 million.
![[Lachlan Murdoch (seen with his father Rupert in 2018) has boasted of strong demand for ads]](https://i.dailymail.co.uk/1s/2025/01/29/14/94638155-14338077-image-a-21_1738160369028.jpg)
Demand for ad space was robust this year, said Mark Evans, executive vice president of ad sales for Fox Sports, with ad space selling out in November and a waitlist for marketers ready to take the space of anyone who pulled out. The Super Bowl is a hot ticket for advertisers because the live viewing audience is so large. Last year, an estimated 123.7 million viewers tuned into the game, according to Nielsen.
Evans said the mix of ad categories for the most part includes the usual suspects: beverages, snacks, tech companies and telcos. There will be a focus on AI in more commercials, he said, and slightly more pharmaceutical companies advertising this year.
.jpg?trim=85,0,86,0&quality=75&auto=webp&width=1000)
