Steep drop in consumer confidence amid concerns of ‘dark days ahead’ Consumer confidence has suffered a steep drop amid signs that households see “dark days ahead” for the economy, according to a long-running survey.
GfK’s Consumer Confidence Index fell by five points to minus 22 in January, with all measures that make up the overall score down on last month.
“While the savings index on motivation to save money is not included in the calculation of the overall index score, it’s notable that it has leapt nine points in January to positive 30.
The savings index leapt nine points in January to positive 30 in a sign that increasing numbers of people were considering putting money aside for “safety”, GfK said.
Neil Bellamy, consumer insights director at GfK, said: “New year is traditionally a time for change, but looking at these figures, consumers don’t think things are changing for the better.
