But Steve Coogan says the character he originally brought to life for 1991 radio show On The Hour - a spoof current affairs series hosted by the fictional Partridge - eventually felt like an albatross around his neck.
Steve Coogan admits he felt 'saddled' with Alan Partridge after tactless TV presenter made him a household name - and reveals what he REALLY thinks of the iconic character As Alan Partridge he became a household name, winning accolade upon accolade for his enduringly funny portrayal of the hopelessly inept TV and radio presenter.
Steve pictured as Alan Partridge in series one of I'm Alan Partridge, which aired in 1997.
Coogan's career defining character earned him no less than six awards - the most recent coming in 2017 at the TV BAFTAs, where Alan Partridge's Scissored Isle secured Best Male Comedy Performance for the actor.
In October 2023, Coogan was slated to sign copies of his Alan Partridge autobiography while in character as the inept broadcaster.
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