Super Bowl 2024: All the movie and TV trailers which premiered, from Thunderbolts to F1 ‘Deadpool and Wolverine’, ‘Kung Fu Panda 4’ and ‘Kingdom of the Planet of the Apes’ were just some of the movies teased at Super Bowl LVIII.
With more than 100 million people usually tuning into the annual event, and Sunday night’s (11 February) broadcast expected to break new records, the Super Bowl means big business for brands and movie studios looking to attract new customers and viewers.
It has been seven years since the last release of a Planet of the Apes movie, with the new Kingdom of the Planet of the Apes taking place in a timeline 300 years later.
The prequel to the movie series will go back to the beginning of the alien invasion, following a new set of characters in New York, and will star Lupita Nyong'o, Joseph Quinn, and Alex Wolff.
Over the years, the Super Bowl has become an entertainment event that goes beyond an American Football game, as brands attempted to gain customers during what could also be called the Advertising Super Bowl.