How about this for a suite deal, courtesy of a taxi driver at New Orleans’ Louis Armstrong airport?. Last year, an associate of his mortgaged his home and spent the money on a box at Super Bowl LIX. It set him back $225,000. He sold it three days ago. For $1.6million. There is no more prized ticket in American sports than Super Bowl Sunday. And this year, no seats are more sought after than those in the 165 luxury suites stretching around Caesars Superdome.

The cheapest cost around $500,000. They come with an obstructed view of the field. The most coveted sit near midfield and have a price tag of $3million. By the time the Kansas City Chiefs and Philadelphia Eagles emerge on Sunday night, every box will be rammed with the rich and famous. Donald Trump, Taylor Swift, Justin Bieber and Kim Kardashian are among those expected in New Orleans later this week.

They will be treated to gumbo and ribs and shrimp and chocolate caramel popcorn. ‘Mouthwatering cuisine, and the warmth of Big Easy New Orleans hospitality,’ the official menu promises. Taylor Swift is among the celebrities expected to watch the Super Bowl in a luxury suite. The view from a box which is currently being sold for $350,000 on the secondary market. Donald Trump, pictured at the Jets-Steelers game in October, is set to be in New Orleans.

Some of Monarch Air Group's ‘VIP aircrafts’ come with gourmet dinners and a full-size kitchen. But for those VIPs, who dip into their deep pockets, the Super Bowl extends well beyond four, 15-minute quarters. ‘It's a whole weekend,’ says Simon David of Confirmed360. He is tasked with ensuring no one feels short changed. Among this year’s off-field offerings? Private jets and private swamp tours with the local alligators. Pregame parties with Diplo, DJ lessons, dinners, a visit from a local chef. And a guarantee that they won’t ever stand in line. ‘White glove service,’ David says.

Around 800 jets are expected to descend on New Orleans over the coming days. Forget Philadelphia or Kansas City, many high rollers will come in from New York and South Florida. A round trip from there - booked in good time – can cost more than $40,000. Some ‘VIP aircrafts’ come with gourmet dinners and a full-size kitchen. ‘You can have anything from McDonald's to Nobu,’ says David Gitman of Monarch Air Group, a leading private jet charter provider based in Fort Lauderdale.

But air space will be so congested that some flights are being forced to land a couple of hours’ away, in neighboring Mississippi. From there, agencies such as Confirmed360 must cater to clients’ every need. Most remain confidential but they include influencers, ‘high net-worth individuals’ and ‘some of the biggest names in sports and entertainment’. Last year, Confirmed360 helped Olivia Culpo secure a suite to see her husband, 49ers star Christian McCaffrey, face the Chiefs in Super Bowl LVIII.

The fight for a spot at this year’s showpiece began shortly after Patrick Mahomes orchestrated a game-winning drive in Las Vegas. There are those who simply want another taste of the high life. And others who simply ‘have to be seen at the Super Bowl,’ David says. No matter the year. No matter who is playing. There are 165 suites stretching around the stands of Caesars Superdome in New Orleans.

The luxury boxes com with a dedicated host and offerings include a pre-game ‘noshing station’. The field suites in the north end zone of Caesars superdome are very sought after. Demand really begins to snowball, however, as the season develops. ‘Then once the playoffs start in January, that's when there’s the most movement,’ David says. ‘Up until the teams get confirmed.’. What follows championship weekend? A 14-day scramble to squeeze everybody in. After all, no one wants the job of telling celebrities such as Swift that all the seats are filled.

‘Oftentimes, we may have a suite owner who says… “I'd love for them to come in the suite and watch the game with me and my family or my clients.”’ David says. It’s not uncommon, either, for players or celebrities to buddy up and pile into one suite. Sometimes it’s up to agencies to be creative and sniff networking opportunities. ‘We’ll think: it could actually be good for somebody to meet somebody else. And there's no better way than in a suite at the Super Bowl.’.

There is only one problem: celebrities can be very particular about what they want. That may be tickets just for their security detail. ‘We've had people ask for a magician,’ David says. Others have been hoping for a pop-a-shot machine or an ex-player to enjoy the game with. According to another industry insider, clients attending Swift concerts might ask if a suite comes with a visit from the singer herself.

‘We've had requests for specific types of wines or bourbons…. a special birthday cake they made,’ David continues. ‘Some things are just not obviously not possible.’. It doesn’t help when some VIPs leave everything to the last minute. ‘We have, in the past, had calls on the morning of,’ David reveals. Gitman ‘never says no to clients’ so he has a few extra parking spaces reserved in case of late arrivals.