The real reason TikTokers have adopted a new 'influencer voice' meaning they all sound the same

The real reason TikTokers have adopted a new 'influencer voice' meaning they all sound the same

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The real reason TikTokers have adopted a new 'influencer voice' meaning they all sound the same
Published: Jan, 26 2025 12:17

A TikToker claimed there is a new UK 'influencer voice'- and many have accused GK Barry of having it. English singer-songwriter Cassy Brooking, from Chelmsford, who is known by her stage name Cassyette, took to her TikTok to question the new influencer inflection.

 [Some people suggested that this type of voice is the influence of internet personality Grace Eleanor Keeling, known professionally as GK Barry]
Image Credit: Mail Online [Some people suggested that this type of voice is the influence of internet personality Grace Eleanor Keeling, known professionally as GK Barry]

In a video, which got over 880,000 views, the Disease singer said: 'No shade am I missing a trick?'. In the clip she went onto say: 'Serious question is it just me or is there this new influencer voice, that English influencers specifically use.'. Showcasing the style of voice she's been noticing online, Cassyette started speaking slowly, in short sentences.

Image Credit: Mail Online

She made sure to drag out certain syllables and took exaggerated pauses between each word. She claimed influencers are 'going up' at the end of every sentence, as if each statement is a question. She added: 'It sounds like I'm asking you a question, which might be really confusing, but I'm actually not, I'm just going up at the end of every sentence. Like what? what is this voice?'.

Image Credit: Mail Online

English singer-songwriter Cassy Brooking, from Chelmsford, who is known by her stage name Cassyette, claimed there is a new UK 'influencer voice'- and many have accused GK Barry of having it. Many agreed with the singer saying they have also noticed this new style of influencer inflection.

Image Credit: Mail Online

One person wrote: 'It irritates me so much.' Another added: 'It's they're •making a list... •but it's not really a list... •it's just neverending bullet points...'. Someone else said: 'It's called Uptalk and actually a very common selling technique. I remember an old director teaching me it. It makes you feel more engaged with the speaker.'.

Image Credit: Mail Online

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