Fifteen per cent think wealth is linked to strong personal relationships, while 14% see a good work-life balance and the ability to enjoy life as a sign of affluence.
Do say [in your best caveperson’s voice]: “Put that nice, big, shiny boulder down here, near the fire … Look, an island, we’re rich!
Age: We know from cave paintings and burial sites that Homo sapiens started to live a more settled life about 35,000 years ago – not just hunting and gathering, but trading, too.
It was done by YouGov for HSBC UK’s report Your Money’s Worth: Defining Wealth in 2025.
The ones who had the most tools, weapons, food and baskets were seen as the wealthy ones.
