UK ‘second most attractive country for investment’, survey finds

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UK ‘second most attractive country for investment’, survey finds
Author: Heather Stewart Economics editor
Published: Jan, 20 2025 17:45

The survey of chief executives, published ahead of the World Economic Forum, follows an upgraded growth forecast from the IMF. The UK is the second most attractive country for investment behind the US, signalling a climb up the rankings, according to an annual survey of global business leaders by the consultancy PwC.

 [Rachel Reeves giving a speech]
Image Credit: the Guardian [Rachel Reeves giving a speech]

Published at the start of the World Economic Forum (WEF) in the Swiss ski resort of Davos, the survey of almost 5,000 chief executives from 109 countries puts the UK in second place, ahead of China, Germany and India. That marks the highest ranking for the UK in the survey’s 28-year history – up from fourth in 2024 - and appears to belie some of the gloom that has hovered over the economy in recent months.

Commenting on the survey, the chancellor, Rachel Reeves, said: “These latest results show global CEOs are backing Britain and the UK is one of the most attractive destinations for international investment. And it’s this investment that will help drive economic growth and improve living standards across the UK.”.

Reeves will travel to the Davos summit herself, taking part in a series of events on Wednesday and Thursday aimed at highlighting the UK as an investment partner. The business secretary, Jonathan Reynolds, will also attend. The chancellor is set to meet business leaders including the JPMorgan Chase chief executive, Jamie Dimon, and Jo Taylor, president of giant Canadian pensions fund the Ontario Teachers’ Pension Plan.

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