'Undiscovered' country that's a perfect alternative to holiday hotspots Majorca and Tenerife
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While Spain battles with overtourism and anti-tourist sentiment, Serbia is emerging as a peaceful and less trodden path for UK holidaymakers. Nestled in the Balkans, Serbia is drawing in tourists with its commitment to sustainable tourism that respects the environment and local communities.
Steering clear of the crowded scenes found in places like Dubrovnik, Croatia, Serbia has teamed up with the Global Sustainable Tourism Council to create a tourism model that values cultural sensitivity and aims to reduce the effects of mass tourism. George Colvin-Slee, a Serbia specialist adviser at Cox and Kings, notes a significant shift in the country's tourism approach.
While Belgrade continues to be an energetic city break destination, Serbia is now showcasing its mountain retreats, rural experiences, and wellness resorts to attract a wider range of visitors. "It's an undiscovered place for a lot of people," George remarked.
"We send more people to Albania and Bosnia, but Serbia has some truly impressive spots.". These include its mountains, popular with skiers during winter and hikers in summer, and ecotourism projects in the hills that are perfect for birdwatchers and nature enthusiasts. Moreover, Serbia's thermal springs have led to the development of spa and wellness resorts, offering tourists tranquil, nature-focused getaways, reports the Express.
The strategy seems to be working well. Serbia's international tourism numbers soared by 20 per cent in 2023, providing a significant boost to local businesses and employment. Novi Sad, the nation's second city, is earning rave reviews for its delightful mix of Hapsburg legacy and captivating architecture.
