Viewers complain television has 'run out ideas' after ITV aired TikTok clips for two hours on Christmas Eve
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Viewers have claimed ITV has 'run out of ideas' after the UK broadcaster aired two hours of TikToks on Christmas Eve. Instead of showcasing a gritty drama or festive special during the primetime slot, ITV shared TikTok: Top 100 2024, showing 'unforgettable clips' shared to the platform throughout the year.
![[An entertaining clip shared by Lisa Lloyd (pictured), 55, from Feltham, Middlesex, featured on the ITV show]](https://i.dailymail.co.uk/1s/2024/12/27/10/93513901-14229341-image-m-14_1735294208373.jpg)
ITV said the show, which ran for two hours and five minutes, aimed to 'celebrate' 'epic' clips on TikTok. 'Celebrate our top 100 viral TikTok clips of 2024 in this epic countdown and a look at how much money these unforgettable clips could have earned for their creators,' the show's description read.
![[Elsewhere, the show looked into the TikTok trend that made viewers guess whether an item was real or made from cake]](https://i.dailymail.co.uk/1s/2024/12/27/10/93513873-14229341-Elsewhere_the_show_looked_into_the_TikTok_trend_that_made_viewer-m-36_1735294641773.jpg)
Presenter Joel Dommett, 39, known for hosting various television shows, including I'm a Celebrity: Unpacked, narrated the episode. The show also considered factors, including paid partnerships, affiliate marketing, sponsorship deals, and brand collaborations, to calculate the potential monetary gain each clip may have earned the creator.
![[The show also explored whether the clips were part of a sponsorship deal, brand collaboration, or paid partnership]](https://i.dailymail.co.uk/1s/2024/12/27/10/93513881-14229341-image-a-7_1735293875025.jpg)
However, those expecting a higher-quality option claimed the show is a sign that television has 'given up', with one saying: 'Tonight ITV are showing TikToks for two hours. TV has truly given up!'. Viewers have claimed that television has 'run out of ideas' after ITV aired TikTok: Top 100 2024 on Christmas Eve.
The show featured the two young twins Marnie and Mylah from Burnley, who caused a storm on the platform after fuming that an ice cream van tried to charge them £9 for two ice creams, according to The Telegraph. Elsewhere, a grandmother who lost her balance and flipped over the handlebars while riding a seesaw also featured.
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