What is Kendrick being paid to perform the Super Bowl halftime show?
What is Kendrick being paid to perform the Super Bowl halftime show?
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The Grammy-winning rapper’s performance earnings, or lack thereof, might come as a shock. The 37-year-old rapper has been tapped to headline this year’s NFL championship halftime show, where he will be joined by his longtime collaborator and R&B star SZA. And while many might (understandably) assume Lamar would be getting a hefty paycheck for his service, that couldn’t be further from the truth.
In fact, Lamar will receive no compensation for his concert. Though that may come as a surprise to some, the truth is that Super Bowl halftime show performers typically don’t get paid. Instead, the NFL covers all the expenses associated with putting on the show, including travel costs. In a statement to The Independent, a representative for the NFL confirmed that the football league “covers all costs associated with the show and does pay the halftime performers’ union scale” for Lamar’s crew.
It’s expected that an artist’s performance, which is often viewed by more than 100 million fans worldwide, will serve as a huge advertisement for their music and other ventures. For instance, Rihanna saw a massive surge in music sales and streams, as well as Fenty Beauty sales, following her 2023 Super Bowl halftime performance. Meanwhile, Lady Gaga saw her album and song sales increase by 1000 percent as a result of her 2017 performance. Jennifer Lopez additionally gained 2.3 million new Instagram followers after her 2020 Super Bowl halftime appearance with Shakira.
