Spurs’s £1m matchday take on food and drink is still seen as 10 years behind America, where digital wallets exclusively for stadium use have become big business, and 30 per cent of funds don’t even get used.
When Jim Ratcliffe arrives at the Tottenham Hotspur Stadium on Sunday, he will get another tantalising view of the expanded concourse known as the Market Place.
There’s also the many events outside of the football calendar, from concerts, boxing and rugby matches, to how the stadium has been officially declared the “home of the NFL in the UK”.
Just over two decades ago, Arsenal were excitedly preparing to move into their stadium of the future, only to find that idea was out of time.
It is widely considered the best stadium in Europe, and has made the club one of the wealthiest in football.
