Why DO British boybands struggle to 'break America'? As US music fans reveal they STILL don't know who Robbie Williams is, how other huge groups struggled to succeed across the pond (with one notable exception!)

Why DO British boybands struggle to 'break America'? As US music fans reveal they STILL don't know who Robbie Williams is, how other huge groups struggled to succeed across the pond (with one notable exception!)
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Why DO British boybands struggle to 'break America'? As US music fans reveal they STILL don't know who Robbie Williams is, how other huge groups struggled to succeed across the pond (with one notable exception!)
Published: Jan, 12 2025 09:38

Summary at a Glance

But while we may be devastated by our neighbours across the pond's ignorance of the masterminds behind Shine and Let Me Entertain You, UK music fans face further heartbreak with the knowledge that acts like Westlife, JLS, Busted - and even Oasis an Blur - never 'cracked' the US.

Robbie Williams sparked fierce online debate after baffled Britons were left wondering why American audiences have never heard of the record-breaking singer from Stoke-on-Trent; or let alone, his equally legendary former group,Take That.

'British boybands have never been able to crack the US market for a number of reasons, and it's not just because American audiences are blissfully ignorant of bands like Take That or Westlife,' he expressed.

Pictured in 2004] 'We have seen many examples of UK artists having to change their style, right down to remaking their music videos in order to appeal to a US audience,' she added.

As US music fans reveal they STILL don't know who Robbie Williams is, how other huge groups struggled to succeed across the pond (with one notable exception!)

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