The ease, efficiency and personalisation of doing business via the B2C platform model is putting increasing pressure on B2B companies to digitally transform how they work, encouraging the adoption of a “B2B2C” strategy that focuses on the customer and encourages businesses to engage in more interactions, rather than transactions.
Adding more complexity to the B2B sales cycle is the increasing variety and number of decision makers involved in today’s B2B technology purchases – many of whom have no technical expertise.
Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry.
Winning in the B2B World Takes B2C Strategies THE ARTICLES ON THESE PAGES ARE PRODUCED BY BUSINESS REPORTER, WHICH TAKES SOLE RESPONSIBILITY FOR THE CONTENTS.
Now, cross over to the world of business-to-consumer (B2C), where the platform experience has taken hold – simplifying sales, personalising purchases, tracking shipments and raising expectations everywhere.
