Aldi is set to introduce a strict two-bottle limit on its own-brand Crémant De Loire ahead of New Year's Eve. Between December 27 to December 31, the budget supermarket will slash the price of their sparkling wine from £8.99 to £4.99. As a result of the 44 per cent price drop, Aldi are expecting 'unprecedented demand' and have introduced a two-bottle limit on the highly sought-after product.
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'We want everyone to be able to raise a glass of quality wine this festive period, without breaking the bank,' said Julie Ashfield, MD of buying at Aldi UK. 'By lowering the price of our exquisite Crémant De Loire to just £4.99 and introducing a two-bottle limit, we're ensuring more customers can experience this exceptional sparkling wine at an unbelievable price.'.
Launched as part of the supermarket's latest Autumn Winter range, Aldi's own brand sparkling wine has been praised for its flavour by impressed wine critics, reported Devon Live. If shoppers can’t wait until December 27 to get their hands on some festive savings, Aldi is dropping the price of more than 60 bottles in its Specially Selected wine range by 25 per cent from December 9 until New Year’s Eve.
But it is bad news for shoppers in Wales and Scotland who will not be able to purchase the bottles for less than the minimum unit pricing in their respective countries. Aldi's own-brand Crémant De Loire has been reduced from from £8.99 to £4.99. It comes as Aldi advised shoppers to visit stores between the typically quieter hours of 8pm and 10pm.
