Apple Vision Pro. Despite low sales, the Apple Vision Pro is reportedly shaking up the VR/MR industry and moving the trend of headsets from entertainment to productivity and innovation. The global VR and MR headset market is expected to grow steadily in 2024, with shipments projected to reach 9.6 million units, an 8.8% increase year-over-year, according to a new report by TrendForce. Apple Vision Pro, despite moderate growth, is setting new standards.
Launched in 2024, Apple Vision Pro has already claimed 5% of the market, a significant achievement given its high price. Starting at $3,499, the Vision Pro is not positioned as a mass-market device but rather as a high-end product aimed at professionals and early adopters.
In comparison, Meta dominates with a 73% market share, largely thanks to its affordable Quest 3S, which retails for just $299. Sony's PS VR2 claimed the second-largest market share in 2024, holding 9% of the VR/MR market. To expand its reach, the company attempted to integrate the headset with PC platforms using adapters.
However, the PS VR2's performance has been limited by a lack of functionality and apps. As a result, Sony's annual shipments saw a 25% year-over-year decline. One of Vision Pro's most notable features is its OLEDoS (OLED on Silicon) display, a technology that provides exceptional visual quality, clarity, and precision for near-eye experiences. Unlike traditional LCD-based displays found in most headsets, OLEDoS offers higher resolutions, richer colors, and deeper blacks.
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