WITH Valentine’s Day fast approaching, time is running out to snap up some sizzling lingerie in time for the most romantic - and steamiest - day of the year. And no one understands that better than the celebrities vying for attention with their racy collections, designed to set hearts racing on February 14. The UK is predicted to spend a total of almost £1.5billion on Valentine’s Day, according to research.
From famous faces with jaw-dropping figures like Abbey Clancy and Kim Kardashian to reality stars Molly Smith and Amber Turner, a host of celebrities are cashing in on the occasion. Whether you're happily single or loved-up, ready to splurge or hunting for a bargain, there’s a celebrity lingerie range to suit everyone. These sultry campaigns highlight that finding the perfect lingerie isn’t just about seduction but also about confidence, in and out of the bedroom.
She’s known for steamy hits like S&M and Kiss It Better, and Rihanna’s Valentine’s Day lingerie line is just as sizzling as her music. The 36-year-old stars as Cupid, complete with a bow and arrow, in Savage X Fenty’s new LoveLine collection. The range features saucy sheer tights, lace bodysuits, nipple pasties and frilly knickers. The singer, who has sons RXA and Riot with A$AS Rocky, drove fans wild with the steamy shoot, amassing more than five million likes on Instagram.
Supermodel Caprice Bourret’s range for high street retailer Peacocks is full of pretty pieces and cheeky nightwear sets. With prices starting from £4 for thongs, it’s one of the more affordable - and modest - celebrity lines, with dozens of options that include pastel colours and cute, cherry-themed pyjamas. Despite always looking fabulous, Caprice has been fighting a serious health battle since 2017, when she was diagnosed with a meningioma— a tumor growing on the membrane of the brain.
In 2022, she opened up about her fears in a brave post marking five years since she got the all-clear after life-changing surgery. But the 53-year-old mother-of-two is the picture of health in gorgeous photos to promote her latest Peacocks range. The sizzling snaps are sure to get entrepreneur hubby Ty Comfort’s heart racing - even though Caprice has admitted that juggling parenthood can make carving out time for intimacy a challenge.
Speaking to Closer magazine in October, she said: “We have screaming, demanding kids so it’s hard – you have to make appointments.”. Footballer Alisha Lehmann scores major style points in her collaboration with Italian fashion brand Tezenis Underwear. The Switzerland international has amassed a ridiculous 16.7million followers on Instagram - and it’s easy to see why in pics of her sporting the company's 'Brazilian Rose Shadow Luxe' range.
With most items ranging from £8 to £25, the collection includes lacy two-pieces, including one black show-stopper with a floral design. Sharing the snaps online, the 26-year-old, who plays for Juventus and is in a relationship with ex-Aston Villa midfielder Douglas Luiz, 26, racked up over 500,000 likes. Alisha has previously shrugged off her sizzling shots on social media. “The message I want to give to people [is] that you can literally be however you want and still play football,” she told the Times in 2023.
“Use make-up or do the things you like, do your nails, do your eyelashes, and still play football. It’s not a side you have to pick.”. Molly, who won Love Island All Stars last year alongside her partner Tom Clare, 25, is now sharing the love with a stunning collection in dusky pinks, fiery reds, and classic black. Speaking about the 2025 collaboration, Molly - who posed in a candlelit shoot with red roses to promote the range - said: "Working with Ann Summers has been such an incredible experience.
“I love how they empower women to feel sexy and confident in their own skin. Valentine's Day is all about celebrating love, and I'm so excited to be part of this journey again.”. High street staple Ann Summers has previously enlisted reality stars like Vicky Pattison, Tasha Ghouri, and Maura Higgins to front its sizzling campaigns. Molly was beaming as she recently posed beside a billboard of her latest shoot at a London tube station, proudly captioned: ‘Made you look, made you stare, made you buy new underwear.’.
Despite her split from long-term boyfriend Dan Edgar last year, TOWIE star Amber Turner isn’t letting that dampen her Valentine’s spirit. The 30-year-old has modelled lingerie before, but her latest campaign for Nikki Intimates is being hailed as her “most sultry & sexiest collection ever”, according to the UK lingerie brand. The reality star posed with roses and chandeliers to plug the range, which is priced between £10 and £70 and includes floaty gowns as well as barely-there suspender sets.