An unexpected New Orleans influencer is going viral after shocking the internet with the way she applies her signature perfume. Boutique owner Yvonne LaFleur, 77, has amassed 80,000 followers on her TikTok account, where she shares a look into her high-end shop in uptown New Orleans. The upscale store sells bridal, formal, womenswear, and custom hats for events like Mardi Gras and the Kentucky Derby.
![['Maybe a little squirt in my bosom,' she admitted - before showing her followers that she actually applies it to her hands directly]](https://i.dailymail.co.uk/1s/2025/02/12/17/95137813-14386519-_Maybe_a_little_squirt_in_my_bosom_she_admitted_before_showing_h-a-106_1739380680740.jpg)
According to her TikTok bio, Yvonne gives viewers a look at 'classic glamour, timeless style' and 'curated fashion and accessories.'. The New Orleanian was particularly popular during the Super Bowl, when she gave viewers an insider look at the elegant ensembles they should wear to dine, explaining many old school NOLA restaurants don't allow casual garb. But she recently gave her followers a 'step-by-step guide on how she wears her signature fragrance,' in response to one person describing her routine as 'wrong all the way through but cute.'.
![[Most women spritz their wrists and then rub them together, which does technically ruin the scent according to a perfumer (stock photo)]](https://i.dailymail.co.uk/1s/2025/02/12/16/95135781-14386519-image-a-3_1739376857339.jpg)
'When putting on fragrance in the morning, I love to put it when I'm fully dressed kind of in the palm of my hands,' she said. 'Maybe a little squirt in my bosom,' she admitted. Boutique owner Yvonne LaFleur has amassed 80,000 followers on her TikTok account, where she shared a look at the unexpected way she applies her signature fragrance. 'Maybe a little squirt in my bosom,' she admitted - before showing her followers that she actually applies it to her hands directly.
![](https://i.dailymail.co.uk/1s/2025/02/12/17/95137809-14386519-image-a-95_1739379952099.jpg)
Yvonne rubbed the soft floral fragrance, which she sells at her shop as a perfume, lotion, bath gel and candle, on her clothing and even her elaborate updo. The elegant shop owner explained she wears fragrance this way because 'people talk with their hands quite a lot,' so it creates an 'effervescence throughout.'. Commenters were up in arms about the innovative way she applied fragrance, with many wondering how she washed her hands.
![](https://i.dailymail.co.uk/1s/2025/02/12/17/95137803-14386519-image-a-96_1739379952128.jpg)
'When you rub a scent together you destroy the molecules,' a commenter announced. Most women spritz their wrists and then rub them together, which does technically ruin the scent according to a perfumer. The friction heats up the skin, which produces natural enzymes that change the scent. Instead, people should spritz the scent and let it sink in so it doesn't change. 'I talk with my hands, but also wash them multiple times a day,' an unconvinced woman remarked.
![](https://i.dailymail.co.uk/1s/2025/02/12/17/95137791-14386519-image-a-97_1739379952203.jpg)
Most women spritz their wrists and then rub them together, which does technically ruin the scent according to a perfumer (stock photo). Commenters were up in arms about the innovative way she applied fragrance, with many wondering how she washed her hands without losing the expensive scent. Some people rushed to her defense and said they'd try this routine going forward. 'For those saying it's wrong, I guess you don't use scented hand soap or lotion,' one chimed in.
![](https://i.dailymail.co.uk/1s/2025/02/12/17/95137797-14386519-image-a-98_1739379952203.jpg)