Daniel Dubois teams up with Coleen Rooney's favourite brand ahead of big fight

Daniel Dubois teams up with Coleen Rooney's favourite brand ahead of big fight
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Daniel Dubois teams up with Coleen Rooney's favourite brand ahead of big fight
Author: mirrornews@mirror.co.uk (Zoe Delaney)
Published: Feb, 11 2025 17:03

Daniel Dubois, the IBF heavyweight world champion boxer, has announced a significant partnership with global sports nutrition brand Applied Nutrition. The two-year deal will see the boxing sensation incorporate the brand's products into his training regime ahead of his next big fight. Dubois is in good company with I'm a Celebrity... Get Me Out of Here! star Coleen Rooney already an Applied Nutrition brand ambassador and even has her own wellness range with the company.

Dubois, who has quickly become one of the most thrilling figures in boxing, is set to face former world champion Joseph Parker in a much-anticipated heavyweight title defence at Riyadh Season: The Last Crescendo on 22nd February. This collaboration with Applied Nutrition comes at a crucial time in Dubois' career as he gears up for this vital ring showdown. Dubois has swiftly climbed the ranks of heavyweight boxing. With a series of impressive victories, including a dominant win over former world champion Anthony Joshua, Dubois is considered one of the most exciting fighters in the sport today.

His partnership with Applied Nutrition underscores his commitment to both his athletic progression and meticulous training. Applied Nutrition, a global sports nutrition brand, boasts an impressive range of products tailored to athletes from all areas of sport. These include premium protein supplements and highly acclaimed pre-workouts, with the company emerging as a go-to for those pushing their physical limits.

Fans rave about items like Critical Whey Protein, ABE, and their Endurance collection, crafted to enhance recovery, muscle growth, and overall athletic performance. As a household name in the industry, Applied Nutrition has seen substantial growth, now being publicly traded on the London Stock Exchange after a triumphant IPO. At the helm as CEO, Thomas Ryder announced with pride: "We are beyond excited to welcome Daniel Dubois to the Applied Nutrition family as our newest ambassador. Daniel embodies the resilience, determination, and ambition that perfectly align with our brand values. As a world-class athlete preparing for his heavyweight title defense, Daniel demands nothing but the best to fuel his performance and recovery and that’s where Applied Nutrition comes in. We’re proud to support him with our scientifically-backed products as he continues to push boundaries in the ring. This partnership marks a significant milestone for us, and we can’t wait to see Daniel excel with Applied Nutrition by his side.".

Daniel Dubois exclaimed, "When my agent Chris Nathaniel presented me with a list of nutrition brands that wanted to partner with me Applied Nutrition was my stand out choice having used their products before and loving their ethos of mixing business with community initiatives I am so happy to be working with them and I look to taking over the heavyweight division with Applied Nutrition by my side.".

BoxFit sensation Paddy 'The Baddy' Pimblett and workout queen Coleen Rooney are already in Applied Nutrition's corner. Coleen recently launched a new range with them. With its cool take on sports nutrition, Applied Nutrition gives heroes like Dubois the edge they need to smash it in the gym and win big in the ring. They're also the big name behind the British Boxing Awards, happening in London on 28 March.

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