Eight out of 10 parents are convinced that bedwetting has a negative effect on their little ones', leading to problems such as tiredness, a reluctance to go to school, and a dip in confidence, a survey revealed. The research, which looked at mums and dads of children aged between 4 to 7, discovered almost 60% of youngsters who've had bedwetting incidents in the past year have experienced negative effects academically or socially.
The stats suggest some 63% of children showed a loss of confidence while at school, with a whopping 84% of parents witnessing a negative influence on their child's self-confidence overall. Outside of the classroom, the emotional toll is evident as well. Children often feel hesitant to attend sleepovers, playdates, and birthday parties due to concerns around bedwetting. The frequency of bedwetting also plays a role in its larger impact. About 34% of parents reported that their children wet the bed up to three times a week, with 91% saying it disrupts their child’s sleep in some way—creating a cycle of fatigue and lowered self-esteem.
Pampers Ninjamas is stepping up, launching the "Back to School with a Boost" campaign for schools along with a Confidence Building Journal, aimed at soothing the emotional strain and giving parents a helping hand. The initiative has made a significant impact since it launched six months ago, reaching over 64,000 children across the country and collaborating with upwards of 600 schools. Paediatrician, TV personality, and writer Dr. Ranj Singh has joined forces with Pampers Ninjamas to highlight the critical nature of tackling bedwetting issues.
"School and social activities play an indisputable role in a child's development, not to mention the contribution they make to their confidence and wellbeing," said Dr. Ranj. "It is therefore essential that parents and carers feel equipped to help support their children during periods of bedwetting to ensure no child misses out.". Parents are already implementing a variety of tactics to deal with bedwetting, such as using waterproof mattresses (62%), reducing fluid intake before sleep (61%), and opting for protective underwear (47%).
Yet, the majority say they need additional resources, particularly those that address the emotional toll bedwetting can take on their children. During Children's Mental Health Awareness Week, Pampers Ninjamas also conducted a Confidence Boosting Workshop to showcase the initiative's beneficial effects. Dr. Kimberley, one of the contributing experts, stressed the value of open dialogue: "I am so proud to be helping parents and carers create a safe, non-judgmental space for communicating with their child.
