I bought the $25 Kmart dress everyone is talking about and now I understand the hype

Fashion lovers are rejoicing over Kmart Australia's budget-friendly dress that shoppers say is a dupe of a $367 AllSaints design. The AllSaints Frankie Dress, made from 100 per cent organic cotton, has become a wardrobe staple for those who love effortless style. Featuring a flattering dropped waistline, a maxi-length silhouette, and soft short sleeves, it's a dress that seamlessly transitions from day to night.

Fans of the high-end brand praise its premium quality and perfect fit, calling it a 'work-to-play' essential. But not everyone can justify the hefty $367 price tag - and that's where Kmart comes in. Kmart's latest midi dress, priced at just $25, is already gaining traction among savvy shoppers who love a designer-inspired find without the designer price tag. With its ribbed bodice, cap sleeves, and flowing poplin skirt, the Kmart version offers a similar cinched-in waist and easy-wear silhouette, making it a clear alternative to the AllSaints original.

Not to mention it has something even the designer version doesn't: pockets. Kmart's latest midi dress, priced at just $25, is already gaining traction among shoppers who love a designer-inspired find without the price tag. Made from a mix of viscose, cotton, and elastane, the dress offers breathability and stretch, while the flared hem and gathered waistline give it the same relaxed yet elevated feel that AllSaints fans love.

While AllSaints is known for its luxurious, high-quality fabrics, the reality is that not everyone is willing - or able - to drop nearly $400 on a single dress. With cost-of-living pressures in Australia rising, many shoppers are turning to Kmart for stylish, affordable alternatives that don't break the bank. For just $25, fashion lovers can get the same chic, relaxed look - and still have plenty of change left for accessories, shoes, or even an entire outfit.

With the Kmart dress already causing a stir, fashion fans are urged to act fast before it sells out - because at that price, it won't stay on the shelves for long!. Shoppers are already raving about the budget buy, with one commenting: 'Wow, they just don't stop with the goodies!'. Another added, '$367? How can they justify that price?! Kmart all the way!'. And for those racing to their nearest store, one excited fan simply wrote, 'Gorgeous - I'm running to Kmart!'.

Fashion blogger Kmart Insider pointed out the stark resemblance online. The Kmart crossbody tote's versatile design makes it perfect for daily use, with ample space to store essentials and a comfortable strap for easy wear. Since the discovery of the Kmart dress, social media has been abuzz with posts comparing other similar bargains. Many couldn't stop raving about Kmart's brand new affordable luxury home range with all of 2025's hottest trends, while others were fixated on fashion finds.

A $12 version of $1,300 French sandals also caught the eye of thousands - with shoppers claiming the shoes are a 'must have' for summer. Kmart isn't the only Aussie bargain brand on top of their game with dupes - as many run to Aldi to buy $15 versions of $200 Birkenstocks. For instance, bargain hunters across Australia are 'obsessed' after discovering a chic $18 crossbody tote bag from Kmart that looks strikingly similar to Bottega Veneta's coveted $7,660 Andiamo bag.

The Kmart bag, available in black, features a sleek and practical design with woven accents that mimic the signature intrecciato style Bottega Veneta is renowned for. The Bottega Veneta Andiamo bag is a symbol of luxury and sophistication, crafted with high-quality leather and designed for the discerning shopper. But with a price tag of $7,660, it's an investment piece that's out of reach for many Australians - especially during the ongoing cost-of-living crisis.

Bargain hunters are buzzing after discovering a chic $18 crossbody tote bag from Kmart (pictured) that looks strikingly similar to Bottega Veneta's coveted $7,660 Andiamo bag. The Bottega Veneta Andiamo bag is a symbol of luxury and sophistication, crafted with high-quality leather and designed for the discerning shopper. Enter Kmart's $18 tote, which offers an affordable alternative without sacrificing style.

Shoppers and style influencer Kmart Insider are raving about the brand's dupes, with one saying, 'It's giving luxury vibes on a budget - adds to cart!'. Another wrote: 'I can't justify spending thousands on a bag right now, but this Kmart version is perfect. I need it right now.'. As household budgets tighten and Australians face rising costs for essentials, many shoppers are turning to dupes - affordable versions of high-end items - to maintain their style without the hefty price tags.