iPhone 15. Apple's iOS 18 is improving the user experience with AI-powered tools, deeper customization, and enhanced privacy, driving strong adoption across iPhones and iPads. The iOS 18 update brings AI-powered tools, deeper customization, and enhanced privacy. Currently, 76% of iPhones released in the last four years and 68% of all iPhones are running the latest OS.
The latest OS, iOS 18, has matched its predecessor in overall adoption, with 76% of iPhones from the past four years and 68% of all iPhones now running the software. In comparison, iOS 17 reached the same 76% adoption rate for newer devices in February 2024 but fell short of iOS 16's performance during a reflect a solid uptake, iOS 17 achieved higher adoption in the similar timeframe.
Meanwhile, over half of all iPads — 53% — are now on iPadOS 18, while 63% of newer iPads have upgraded. Despite these milestones, around 27% of iPads remain on iPadOS 17, and 10% continue to use older software. The success of iOS 18 stems from its blend of practical enhancements, personalization, and user-centric AI features. Apple Intelligence, the standout addition, introduces a suite of tools powered by machine learning.
Tasks like organizing photos, drafting messages, and curating personalized suggestions feel more intuitive and tailored than before. Customization is another major draw. For the first time, users can freely arrange app icons, apply color themes, and tweak the Control Center with resizable buttons and third-party app integrations. The Lock Screen has also evolved, allowing users to replace default shortcuts with apps or functions that fit their routines.
