Jet2's CEO has issued a frank warning that anti-tourism sentiment and protests are driving holidaymakers away from the Canary Islands. And he says they're "playing a dangerous game". He raised the alarm in the wake of sights like anti-tourist graffiti in Tenerife spelling out "Kill A Tourist" and escalating protests on the islands, the Express reports. Following October's mass demonstrations by islanders calling out for tourism reform to protect their homes from overtourism, Steve Heapy, the airline's boss, said: "Anti-tourism protests and derogatory comments from local administrations make tourists feel unwelcome.".
He went on to describe the threat these incidents pose, saying: "People don't come to the Canaries to be mistreated or to witness protests. Such incidents tarnish the region's image, pushing tourists toward destinations like Turkey and Morocco, where they feel valued." Steve added: "Not everyone is rich, and many tourists simply want an affordable and relaxing holiday. If they feel unwanted, they'll look elsewhere.".
The Mayor of Mogan in Gran Canaria, Onalia Bueno, recently announced a new daily tourist tax beginning in 2025, applying to accommodation across hotels, apartments, and holiday homes in the town to promote sustainable tourism. This will be charged at a rate of €0.15 per person per day.
Reacting to this development, Steve warned: "Rising taxes drive up the overall cost of holidays, reducing demand. And while Mogan's tax is small, it sets a dangerous precedent." Although the tax is currently limited to Mogan, there are growing calls across the islands for further action to curb the negative impacts of overtourism.
