Meghan reveals glimpse of Lilibet, three, as the pair frolic in the Californian sunshine for Duchess's As Ever rebrand

Meghan Markle's youngest daughter Lilibet has made a rare sweet cameo - in her mother's newly launched lifestyle brand. The Duchess of Sussex, 43, has today revealed her revamp of American Riviera Orchard in an Instagram announcement. The mother-of-two has renamed her luxury lifestyle brand 'As Ever' - and the chic site's cover photo is a heartfelt snap of Prince Harry's wife with their three-year-old.

They can be seen walking hand and hand, basking in the California sunshine. For many fans of the couple, catching a glimpse of the royal children is a rare treat - although Meghan has in recent months shared family moments with their adorable kids on her newly-launched Instagram. Just last night, she posted a video with Archie, five, and Lilibet as they made Valentine's Day treats with red bagels. Meghan's brand launch comes just two weeks before the release of her Netflix show With Love, Meghan, after it was delayed from its original January launch date due to the LA Wildfires.

In what the Sussexes will hope will be a new money-spinner, products will include food such as 'fruit preserves', adding: 'I think we're all clear at this point that jam is my jam'. Meghan Markle's youngest daughter Lilibet has made a rare sweet cameo - in her mother's newly launched lifestyle brand. American Riviera Orchard emerged last year when Meghan began sending jams in limited edition jars to her most famous friends to share on social media. But ARO, as a brand, appeared to have hit a wall.

As Ever was launched in a close-up Instagram video in the Sussexes' Montecito garden where Meghan gave a nod to the trademark row that saw her American Riviera Orchard application refused by the US trademark office. It features a brief cameo from Harry, who tells Meghan, 'It's recording', as he hands her the phone. 'Last year, I had thought, "American Riviera", that sounds like such a great name. It's my neighborhood; it's a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area', she said.

Meghan said she had not been able to share her passion for food and home for 'years' after she shut her lifestyle blog The Tig. 'As Ever essentially means as it's always been, and if you've followed me since 2014 with The Tig, you know I've always loved cooking and crafting and gardening — this is what I do,' she said. 'And I haven't been able to share it with you in the same way for the past few years, but now I can, so as things are starting to trickle out there, I wanted you to hear it from me first'.

For many fans of the couple, catching a glimpse of the royal children is a rare treat - although Meghan has in recent months shared family moments with their adorable kids on her newly-launched Instagram. Lilibet pictured in 2022. Meghan says As Ever's products will include jam but added that it will be like The Tig and include 'cooking and crafting and gardening'. Patent applications uncovered by MailOnline suggest that As Ever will also sell textiles such as tablecloths and napkins, skincare and haircare products and throws, blankets, bedspreads and household scents such as candles and diffusers.

There will also be gardening trowels, spades and pruning shears and inside the home there will be cutlery and kitchen knives. Meghan says As Ever's products will include jam but added that it will be like The Tig and include 'cooking and crafting and gardening'. She also confirmed that Netflix is a business partner after MailOnline revealed that her products will be sold in two malls in the US at the streaming giant's new bricks and mortar store.

Last night eagle-eyed royal fans sotted a new Shopify website - called As Ever - featuring a brand-new image of the Duchess. But some claimed that they had found a Shopify store American Riviera Orchard, which has since been taken down, with some suggesting it shows that As Ever was rushed through. Meghan has rebranded American Riviera Orchard as As Ever in an Instagram video filmed by Prince Harry. Meghan Markle appeared to launch her new website 'As Ever' ahead of her Netflix cookery show - before the page was mysteriously taken down.

There was also a written message to go with her Instagram video, which was filmed with the help of Harry. Meghan previously announced the launch of American Riviera Orchard - but the brand has faced numerous setbacks, including trademark issues and has now been replaced. Prior to Meghan's announcement, internet sleuths had already discovered a Shopify website she'd set up for her products, featuring an unseen picture of the Duchess cooking.

The shot is believed to have been taken during Meghan's original ARO promo a year ago. However, it appears she made a last-minute change about the branding and the previous URL as-ever-store.myshopify.com now takes shoppers to her new website asever.com, which features a picture of Meghan and her daughter Lilibet. The rebrand was confirmed with a short Instagram video overnight. Meghan, wearing a white linen shirt and blue jeans, told fans: 'The cat's out of the bag.