Marks and Spencer have set out to encourage the UK population to eat to improve brain health. In addition to choosing a diet aimed at nourishing the body holistically, the British supermarket has released a new item claiming to improve the brain's cognitive function.
![[The UK supermarket is attempting to satisfy and increased demand for healthy foods (stock image)]](https://i.dailymail.co.uk/1s/2025/01/14/13/94078555-14282521-The_UK_supermarket_is_attempting_to_satisfy_and_increased_demand-m-79_1736863108095.jpg)
To satisfy an increased demand for health products in January - a time when many work on fitness resolutions - the store launched its biggest ever health collection this month, with around 70 new products. Featuring in the new line is the Brain Food Brain Ball, described by the chain as 'a mixed berry ball, filled with almond butter and coated in raspberry powder'.
![[The the Brain Food Brain Ball is described by the chain as 'a mixed berry ball, filled with almond butter and coated in raspberry powder'. (Pictured: A M&S shoot)]](https://i.dailymail.co.uk/1s/2025/01/14/13/94078557-14282521-image-a-67_1736862352309.jpg)
High in iron and zinc, the product, currently priced at £1.50 on Ocado, is said to be a 'smarter snacking choice' for hungry customers. While the product has just launched this month, it has been in the works for 12 months, with Kathryn, the Director of Product Development at M&S, and her team holding the responsibility of introducing innovative health products.
![[In addition to the Brain Food Brain Ball, the supermarket has introduced multiple other health food products]](https://i.dailymail.co.uk/1s/2025/01/14/13/94078579-14282521-image-a-64_1736862180262.jpg)
'January has always been the month in the retail world for health,' Kathryn said in a new ITV documentary, Inside M&S at New Year. She added: 'Everybody starts to reset again in January, but the reality of it is, people are looking to put goodness into their life on a daily basis.'.
In a bid to get the population eating to improve their brain health, M&S has introduced the Brain Food Brain Ball (pictured). 'We get our inspiration from all over the world in terms of what's happening, it's a constantly moving environment, which is incredibly exciting.
