Think Baileys and an image of a cosy evening by the fire as winter rages outside is likely to come to mind. But drinkers in the hotter climes of Mexico – the home of tequila with origins going back centuries – beg to differ. They are snapping up bottles of the blend of Irish cream and distilled whiskey, making it the nation's most popular Christmas liqueur.
![[Diageo, the drink's London-based multi-national owner, revealed how Mexicans have a taste for Baileys as part of celebrations marking the 50th anniversary of the liqueur's creation in 1974]](https://i.dailymail.co.uk/1s/2024/12/23/21/93439691-14222655-Diageo_the_drink_s_London_based_multi_national_owner_revealed_ho-a-14_1734988017890.jpg)
Latest sales figures reveal more than seven million Mexicans enjoy downing the drink. Paul Carton, the brand's global marketing director, said: 'Baileys is positioned as an adult treat and Latin American culture knows how to treat like no other, so it is no surprise that the region has embraced Baileys.'.
![[Mexicans are snapping up bottles of the blend of Irish cream and distilled whiskey, making it the nation's most popular Christmas liqueur]](https://i.dailymail.co.uk/1s/2024/12/23/21/79054587-14222655-Mexicans_are_snapping_up_bottles_of_the_blend_of_Irish_cream_and-a-16_1734988017894.jpg)
Diageo, the drink's London-based multi-national owner, revealed how Mexicans have a taste for Baileys as part of celebrations marking the 50th anniversary of the liqueur's creation in 1974. Though advertised as being Irish, with a label reading 'Product of Ireland' on every bottle, the drink was designed in London.
Advertising executive Tom Jago devised the concoction at the request of International Distillers and Vintners, a British drinks company, which was keen to use up whiskey from a distillery and excess cream from a dairy. The name Baileys is thought to come from a hotel of that name overlooked by the company's office.
Latest sales figures reveal more than seven million Mexicans enjoy downing the festive beverage. Diageo, the drink's London-based multi-national owner, revealed how Mexicans have a taste for Baileys as part of celebrations marking the 50th anniversary of the liqueur's creation in 1974.
