Netflix overtook BBC1 for the first time as it became the most watched TV service in the UK for three months last year. New viewing figures from BARB, the UK’s official ratings body, showed that Netflix’s audience reach overtook BBC1 in September, October, and November 2024.
![[Netflix posed a record reach of 46.4M after streaming series including UK original Black Doves in December]](https://i.dailymail.co.uk/1s/2025/01/14/01/94060853-14280901-image-a-43_1736817987260.jpg)
For the consecutive three months Netflix’s averaged audience stood at 43.2m, compared with BBC1’s 42.3m viewers. BBC1 pulled ahead again in December, despite Netflix posting a record reach of 46.4M after streaming series including UK original Black Doves.
![[Netflix has been consistently ahead of ITV1, the UK’s second-largest TV network, since March 2023]](https://i.dailymail.co.uk/1s/2025/01/14/01/94060851-14280901-image-a-42_1736817985279.jpg)
BBC1’s reach was 48.4m last month, thought to be put down to festive hits including Gavin & Stacey and Wallace & Gromit: Vengeance Most Fowl. Despite being back and forth with the Beeb, Netflix has been consistently ahead of ITV1, the UK’s second-largest TV network, since March 2023.
ITV1 overtook Netflix briefly last summer, when its audience jumped up during Euro 2024 before dropping dramatically again in August. BARB measures the number of people who watched a television service for at least three consecutive minutes in a month. The figures date back to October 2022, when Netflix first signed up to be measured by BARB in the UK.
Netflix’s audience reach overtook BBC1 in September, October, and November last year. Netflix posed a record reach of 46.4M after streaming series including UK original Black Doves in December. Netflix has been consistently ahead of ITV1, the UK’s second-largest TV network, since March 2023.
