Sainsbury’s just axed three supermarket features from all stores — and shoppers are ‘gutted’

Sainsbury’s just axed three supermarket features from all stores — and shoppers are ‘gutted’
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Sainsbury’s just axed three supermarket features from all stores — and shoppers are ‘gutted’
Author: Courtney Pochin
Published: Jan, 23 2025 16:33

It’s a sad day for Sainsbury’s shoppers, as the retailer has just confirmed its going to be closing all 61 of its remaining cafés. Sainsbury’s claimed the ‘majority of most loyal shoppers do not use the cafés regularly’, and that cafés and food halls run by specialist partners, such as Starbucks, are becoming more and more popular.

 [Sainsbury's customers being served at hot food and pizza counters in supermarket]
Image Credit: Metro [Sainsbury's customers being served at hot food and pizza counters in supermarket]

But this isn’t the only major change you can expect to see in your local store soon, as Sainsbury’s has also announced three other key features are being removed from supermarkets. As part of the company’s ‘Next Level’ strategy, which they hope will see them become the UK’s first choice for food, they’ll also be closing patisserie, hot food and pizza counters to make room for more fresh ranges in stores.

 [Retail Operations Inside A J Sainsbury Plc Supermarket Store]
Image Credit: Metro [Retail Operations Inside A J Sainsbury Plc Supermarket Store]

The most popular products from these counters will be available elsewhere in stores, but the rest will likely be discontinued. It’s not yet been confirmed which items will be impacted by this decision. In addition to these changes, the retailer will also be making a few tweaks to its bakery section, rolling out updated bakery recipes to ‘ensure consistent quality and value’. This will be completed by the summer, along with the introduction of new self-serve bread slicing.

Simon Roberts, Sainsbury’s Chief Executive, said: ‘We launched our Next Level Strategy almost a year ago and are totally focused on making good food joyful, accessible and affordable for everyone, every day. As a result, we’re seeing real momentum across our business, with a best-ever value position, leading quality and increasing market share.

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