The coffee giant will also bring back self-service condiments and free refills for in-store customers. According to the release, Starbucks is saying goodbye to drinks that are “not commonly purchased, can be complex to make or are similar to other beverages on our menu.”.
These soon-to-be departed drinks are: Iced Matcha Lemonade, White Chocolate Mocha Frappuccino, Espresso Frappuccino, Frappuccino Crème Blended Beverages, Caffè Vanilla Frappuccino, Java Chip Frappuccino, White Hot Chocolate, Royal English Breakfast Latte, and Honey Almondmilk Flat White.
In place of these 10 items, the Seattle-based company will be ushering in three new picks: Iced Lavender Cream Oatmilk Matcha, Iced Cherry Chai, and Iced Lavender Oatmilk Latte. Starbucks will also be offering a Jalapeno Chicken Pocket at select locations.
Starbucks CEO Brian Niccol first announced the 30 percent menu reduction in January during the company’s first-quarter earnings call. “We’ve taken steps to refocus the business, our mission and our marketing to better align with our identity as a coffee company,” he said, according to People.
“We have to clear the noise out both in food and beverage menus. That opens the door for better innovation that will hopefully resonate even more so for our customers.”. As of Monday, Starbucks will also be conducting major layoffs as part of its business revamp.
“The leadership team has finished that work, and this week, we will communicate the changes we’re making. This includes the hard decision to eliminate 1,100 current support partner roles and several hundred additional open and unfilled positions. “We are simplifying our structure, removing layers and duplication and creating smaller, more nimble teams,” he continued. “Our intent is to operate more efficiently, increase accountability, reduce complexity and drive better integration.”.
