Starbucks plans to overhaul menu by cutting 30 percent of food and drink items
Starbucks plans to overhaul menu by cutting 30 percent of food and drink items
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The coffee giant recently reported a four percent global sales loss. The time to order wild flavor pairings and niche treats from Starbucks is now as they may not be around much longer. “We believe this is the fundamental change in strategy needed to solve our underlying issues, restore confidence in our brand and return the business to sustainable, long-term growth,” Niccol said in the Starbucks Q1 Fiscal Year 2025 Results report.
Meanwhile, Rachel Ruggeri, Starbucks’ CFO, said: “We are encouraged by our Q1 results, which demonstrated the effectiveness of our 'Back to Starbucks' strategy, evidenced by our top-line trend.”. Earlier this month, Starbucks reversed its laid-back, open-door policy from 2018 that invited everyone into its stores even if they weren’t paying customers.
Now, an updated policy will prohibit people from hanging out or using the restroom at all locations without making a purchase. If a patron is caught using the facilities and they haven’t bought anything, they will be asked to leave and the store may call law enforcement if necessary.
The fresh policy also bans discrimination or harassment, consumption of outside alcohol, smoking, vaping, drug use and panhandling in all North American stores. “We want everyone to feel welcome and comfortable in our stores,” Starbucks spokesperson Jaci Anderson said. “By setting clear expectations for behavior and use of our spaces, we can create a better environment for everyone.”.
The rule reversal comes seven years after two Black men were arrested in Philadelphia Starbucks where they had gone for a business meeting. This particular Starbucks location had a policy of asking non-paying customers to leave if they weren’t planning on buying anything.
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