THE 2025 Formula 1 season will see a huge change in partnerships as TAG Heuer has stepped in as the official timekeeper, replacing Rolex. TAG Heuer's return comes as the first individual partner as part of F1's 10-year deal with luxury goods company LVMH.
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The deal, which started on January 1 this year, ends Rolex's decade-long partnership that began in 2013. The partnership continues a long legacy for TAG Heuer in Formula 1, having first appeared as a sponsor in the sport 56 years ago. The brand already partners with Red Bull Racing and the Monaco Grand Prix.
F1 president and CEO Stefano Domenicali: “I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage of their long history in our sport,. “With their focus on innovation, accuracy and excellence, they are a natural partner,.
"And I am excited to see how our intertwining heritage can tell new stories for the future as we celebrate our 75th year.”. LVMH agreed to a whopping $1billion 10-year global partnership at the rate of more than $100m a season, which was announced in October.
As part of the deal champagne will return to Grand Prix podiums as part of the deal with LVMH, Moet Hennessy Louis Vuitton. CASINO SPECIAL - BEST CASINO BONUSES FROM £10 DEPOSITS. THE world of F1 can be savage, with employees discarded like used tea bags.
