Tasha Ghouri, 26, has been dubbed the 'real winner' of Strictly Come Dancing 2024, despite Chris McCausland claiming the Glitterball Trophy in a thrilling finale on Saturday. PR expert Kayley Cornelius predicts that Tasha will soon be flooded with media offers. Kayley told The Daily Star : "Tasha might just be the real winner of Strictly, thanks to her incredible marketability and ability to connect with a wide range of audiences. Her content, which centres on lifestyle, beauty, and fashion, makes her especially appealing to brands in those sectors - some of the biggest spenders in online advertising.
She continued: "Appearing on Strictly Come Dancing is always a major PR move for any celebrity, but Tasha Ghouri seems poised to benefit more than most. Since announcing her participation, her Instagram engagement has soared, nearly doubling her average interactions compared to before.
"With her large following and high engagement rate, brands are likely to pay top rates to work with her. Tasha could easily command a five-figure sum per sponsored post, and long-term collaborations could push her earnings into six figures—or even higher if she becomes the face of a brand.".
Kayley also speculated that Tasha will host a dating show featuring individuals who use sign language and is expected to make an appearance on ITV's I'm A Celebrity, according to the publication. Tasha first shared her "superpower" hearing loss while in the Love Island villa in 2022 and later co-authored the book Hits Different. The novel tells the story of a girl with a cochlear implant, similar to Tasha's, who finds love during the summer, drawing from her own experiences.
