40 Best Boxing Day sale deals 2024 - starting from just £4 - at shops including Dunelm, Boots and Argos
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This year's Boxing Day sales are set to see a return of shoppers to the high street. Barclays Consumer Spend research says today stores and shopping centres will see a boost as a quarter of Britons are planning to spend most of their sales budget in-store, up 11% year-on-year. The firm said this trend indicates a growing appreciation for physical retail experiences, with 29% of those who intend to spend more in-store motivated by human interaction.
Barclays said the average shopper will spend £236 in the sales, with British consumers set to spend a combined total of £4.6 billion, slightly down from the £4.7bn spent last year as 47% of people say that the cost-of-living crisis will impact their spending this year.
However, despite these financial pressures, average spend is still £50 more than it was just before the pandemic. Karen Johnson, head of retail at Barclays, said: “Despite the ongoing cost-of-living pressures, it is encouraging to hear that consumers will be actively participating in the post-Christmas sales. This year, we’re likely to see a shift towards practicality and sustainability, with more shoppers looking to bag bargains on kitchen appliances and second-hand goods. Boxing Day continues to be a crucial time for the retail sector, and the renewed interest in in-store shopping, alongside the enduring resilience of online platforms, demonstrates a more balanced and adaptive approach from consumers, which we hope will continue into the new year.”.
