“I think as it related to podcasts and creators – really creators across YouTube – I think a lot of these AI products really are tools that will help fuel creativity,” he told the PA news agency.
“It’s funny, I also think that television served that purpose in people’s homes for a long time – televisions were like radios in people’s homes – and if you think of YouTube as evolving what television is, it’s unsurprising that it’s also evolving what radio is, particularly in the home.”.
“I think video has been an accelerant to podcast engagement and audience building in particular – podcasts are oftentimes really intimate – you have a relationship with the person you listen to in your ear every day, and being able to see that person I actually think really deepens that relationship.
“If you think of the creation process, there’s a lot of drudgery in that process, and certainly from my team’s perspective, we’re trying to think about ways to help creators be more creative and have more time to do the things that they want to do, as opposed to some of the drudgery work.
“I’m not sure that people really think of how big and prevalent podcasting is – certainly, they don’t think about how big and prevalent podcasting is on YouTube,” he said.
