Aldi discontinues ‘lush’ bakery favourite leaving shoppers gutted
Aldi discontinues ‘lush’ bakery favourite leaving shoppers gutted
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SHOPPERS have been left gutted after Aldi discontinued one of its popular bakery items. The Village Bakery Chilli Cheese Topped Rolls had been described by customers as "lush" - but they will no longer be available on shelves. Aldi has since confirmed to The Sun that the bakery favourite is no longer available. A spokesperson for the supermarket said: "We continually review our range of products to make sure we’re meeting the needs of Aldi shoppers.".
![[Package of four chilli cheese topped rolls.]](https://www.thesun.co.uk/wp-content/uploads/2025/02/new-chilli-cheese-topped-rolls-969399339.jpg?strip=all&w=526)
The rolls came in a pack of four and were topped with a full slice of chilli cheddar cheese. They had been sold for £1.35. The bakery favourite was said to have a "warming chilli taste" and was "best dunked in soup". Another Aldi customer wrote: "I've tried these they are lovely! Lovely paired with the chilli burgers from Aldi too". One more said they could "confirm these are banging" while another described them as "lush".
It's not the first time Aldi has discontinued a much-loved item. In December, it quietly took two of its popular snack items off shelves - Coconut Rings and Chocolate Rich Tea biscuits. The supermarket confirmed the news after one customer said her fiance loved them but couldn't find them on shelves. Other popular items pulled from Aldi shelves include the Village Bakery Seeded Medium Sliced Loaf, Salted Caramel Teabags, Four Seasons Lemon and Lime Slices, Moser Roth Vegan Blonde Chocolate Bar.
ANALYSIS by chief consumer reporter James Flanders. Food and drinks makers have been known to tweak their recipes or axe items altogether. They often say that this is down to the changing tastes of customers. There are several reasons why this could be done. For example, government regulation, like the "sugar tax," forces firms to change their recipes. Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable. For example, Tango Cherry disappeared from shelves in 2018. It has recently returned after six years away but as a sugar-free version. Fanta removed sweetener from its sugar-free alternative earlier this year. Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks. While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
