Alpha Male domination is the theme of 2025 — men like Trump mean ‘nobody feels safe’
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Despite the groundbreaking and heroic actions of women in the last 12 months, there’s one archetype sitting firmly on the horizon for 2025: the Alpha Male. Last year saw Angela Rayner land the job of Deputy Prime Minister, and Kemi Badenoch became the first black woman to lead a major UK political party.
In the entertainment world, musician Raye became the first woman to ever win songwriter of the year at the Brit awards, and Gillian Anderson released a ground-breaking tell-all book about the deepest fantasies of women. And, the world was moved by French heroine Gisele Pelicot, who waived her right to anonymity in order to hold her rapist husband to account, saying: ‘I wanted… to ensure that society could see what was happening. I never have regretted this decision.’.
But despite these trailblazing moments, the steadily growing popularity of the Alpha Male signals a dangerous cloud of toxic masculinity in 2025. According to political scientist and president of the Institute of European Policy Making, Catherine De Vries, the president-elect is the shining star of the Alpha Male stereotype: a hyper-masculine man who seeks to assert absolute authority, and values material wealth and strength.
While Andrew Tate brought the Alpha Male to mainstream media, Donald Trump is the reason it will boil over in popularity this year, as he steps into arguably the most powerful position on Earth. Love reading juicy stories like this? Need some tips for how to spice things up in the bedroom?.