British cruise brand Ambassador has merged with French operator Compagnie Française de Croisières (CFC) to create a “premium affordable value” cruise line aimed at the ‘silver market’ of over-55s.
Christian Verhounig, chief executive of Ambassador Cruise Line, said: “The combination of Ambassador and CFC is a bold step towards our shared vision for the cruise industry.
Ambassador merges with French cruise line to create new brand The new operator will target ‘silver sailors’ – those aged over 55.
Ambassador’s Ambience and Ambition vessels will be joined by CFC’s 1,200-capacity Renaissance following a period in dry dock this month to bring it up to Ambassador’s environmental standards.
The newly formed Ambassador Group will continue to offer a traditionally British or French product, with both brands operating independently in their respective markets.
