Talk of tariffs cast a shadow over the council's report on 2024 U.S. spirits sales, which revealed a drop in domestic sales for the American whiskey category, which includes bourbon, Tennessee whiskey and rye whiskey.
The new tariff would undo the strong rebound in American whiskey sales in Europe since a 25% EU tariff was suspended a few years ago, the Distilled Spirits Council said.
Vodka sales were flat, totaling $7.2 billion, while tequila and mezcal sales rose 2.9% to total $6.7 billion last year, the council said.
Domestic sales of American whiskeys fell 1.8% in 2024 to total $5.2 billion in revenue, the council said.
Spirit exports come from 45 states, and American whiskeys account for 63% of all U.S. spirits exports, the council said.
